Robin launched Robin Waxenberg & Associates in 2002 with a clear strategic vision of building a virtual agency with partners who share her traditional roots and entrepreneurial approach. With the company tagline of “Finding the Right Fit” she is deeply committed to the health and wellness category and has specialized for more than two decades in sports medicine, physical activity and musculoskeletal health, combining a personal and professional passion.
She specializes in strategic and creative development; national and local market public relations campaign management and execution; media training and crisis communications. She also with an extended team of experts in the fields of video production, graphic design and social media placement and digital buying.
Clients have included the National Athletic Trainers’ Association, American Academy of Orthopaedic Surgeons and Operation Walk USA, as well as the American College of Sports Medicine, NCAA and U.S. Bone and Joint Decade (USBJD). Additional campaigns include the National Physican Activity Plan, Acorn Media and its Acacia line of health and wellness DVDs, NIKE’s summer running program, Yoplait Champions for breast cancer awareness and Pfizer Baby Boomer Coalition. She also has worked with leading medical and health care experts to promote their books on related topics.
Previously, she worked with leading consumer brands including TUMS calcium and Ecotrin Aspirin (GlaxoSmithKline), Nivea Skincare Products (Beiersdorf) and the Pillsbury Bake-Off (General Mills) to name a few.
Prior to starting her own agency, she worked for major firms including Manning Selvage and Lee; Edelman Public Relations; Noonan Russo PRESENCE; Dorf & Stanton, Rogers and Cowan; Cohn & Wollfe and Stawasz Healthcare Communications, among others.
Lee Graham takes years of marketing, public relations and general business experience and puts it to work for both small start-ups and large established companies across a wide variety of industries. Lee has a proven track record of successful work, stellar media contacts and satisfied clients. His areas of experience and expertise include Market Research, Health care/Fitness, Retail, Technology, Publishing, Web Content, Trade Associations and Financial Services. He is as comfortable working with consumer brands as he is working with companies that provide their services to other businesses. In addition to his work with NATA clients have included The Boomer Coalition (for Pfizer), Equinox Fitness Centers, National Retail Federation (NRF), Smart Money magazine, The Boston Consulting Group and The NPD Group. Prior to beginning his own freelance practice, Lee was account director for the New York-based practice of Cone, LLC.
Barry Miller specializes in media relations for leading consumer brands, health care companies and not-for-profit organizations, and has been doing so for more than 30 years. As co-founder of both Miller/Weiner Communications and Fun Trends USA, Barry he has arranged thousands of broadcast, print and social media interviews for clients ranging from Walmart, Victoria’s Secret, Procter & Gamble, Disney and Starbucks, to the Vision Council of America, Heimlich Heroes, Merck and the AIDS Health Project. He has consulted with Robin Waxenberg & Associates and many other public relations agencies throughout the country, including Burson-Marsteller, Edelman, FleishmanHillard, Golin, Ketchum and WeberShandwick, plus corporate in-house PR departments. In addition, Barry has coordinated press events in New York, Los Angeles, San Francisco and other major DMA markets.
Rachelle Pachtman has broad- based experience in the area of health advocacy and media relations. She has worked extensively on National Athletic Trainers’ Association and American Academy of Orthopaedic Surgeons programs and media relations campaigns. As president of Pachtman Communications, she launched a program advocating for health literacy, working with New York City’s not-for-profit Literacy Assistance Center on its many initiatives in support of adult, immigrant and family health for under-served populations. She worked on an initiative targeting emergency preparedness and health literacy for Christina Zarcadoolas, PhD., associate clinical professor, Department of Community and Preventive Medicine at Mount Sinai School of Medicine, whose book: Advancing Health Literacy, a Framework for Understanding and Action, outlines the critical connection between health literacy and public health and safety. Additional campaigns have focused on immigration and the critical nursing shortage, a program involving best practices and results for diabetes prevention and treatment among Native American tribes, a campaign for Green Chimneys facility for abused and neglected children and a safety belt awareness campaign for the American Automobile Association.
Eileen Burtoff (Graphic Design)
Eileen is a seasoned graphic design expert and has worked with several advertising agencies such as Jordan, McGrath, Case & Partners, Grey Advertising, Arnold NY and Meyer and Associates Marketing Communications. While at these agencies, she served as an art director on related accounts including The Women’s Sports Foundation, TUMS, Nivea, Galderma Skincare Products, Ecotrin, Nutribar Meal Replacement Product and Futuro. Now in independent practice, she has had an integral role on the NATA business and supported National Athletic Training Month, the NATA media guide and other collateral efforts with ongoing graphic design support. She has a keen eye for compelling, compassionate design that captures a client’s message and tonality in unique, vital and visual ways.
Jane Dally is a marketing and communications executive with 30 plus years experience in golf & sports marketing, public relations, special event coordination, new product launches and key market national publicity programs.
Past agency experience includes Manning Selvage and Lee, Ogilvy & Mather Public Relations, and Cohn & Wolfe. Major account work: Lever Brothers, Sprint Telecommunications, PGA of America, LPGA Tour, U.S. Ski Team, U.S. Luge Team, Avon, the WTA Tour and The Olympic Games. Prior to working with these PR firms, Jane spent more than five years in the pharmaceutical public relations business with American Home Products Corporation.
Jane now spearheads On Course Strategies, a full-service public relations firm specializing in golf and sports marketing.
Lori Ramas (Digital Marketing)
Lori brings more than 10 years of digital and local marketing experience as the owner of several companies. Her promotional expertise has evolved from traditional, local marketing to the email and social media marketing and she specializes in today. Her sincere desire to help other business owners became a vehicle for her results-driven strategies and the creation of her digital marketing agency. She quickly became known for her effectiveness and campaign success in industries ranging from health and wellness, eCommerce or product based companies, Technology and service based companies, religious and non-profit organizations, and real estate. Small and medium sized businesses from around the world have raved about her tremendous attention to detail, ability to keep clients at ease, and wonderful results like an increase in digital following, finding new prospects, running effective digital advertising campaigns, receiving consistently high-quality social media content and graphics, etc.